Cliff Segerblom divided his creative energies between photography and painting. In 1938, he accepted a position with the Bureau of Reclamation and became the first official photographer of the Boulder Canyon Project. His pictures were featured in Life, Time, National Geographic, and one of his photographs is in the Museum of Modern Art collection in New York. Segerblom excelled in watercolor, and his studies of Nevada towns and terrain were often shown in exhibitions across the state.